The business was in need of a review and refresh of both its marketing and operational activities.

Work undertaken

I have worked with the owner of the business since summer 2017. Although the business had been trading, it had stood still for about a year. A review and refresh was overdue and need. A new corporate identity and logo was brought forward for staff clothing, stationery, marketing literature, vehicle signage and the website. A review and SWOT analysis of the staff was carried out, as a result of which some changes were made. On the finance side, costs, purchasing and overheads were reviewed and changes made.

As with so many owners of SMEs, the business owner is ‘hands-on’ every day and facing the usual range of pressures and challenges – he needed a ‘sounding board’ to help him deal with matters. Working with him as a mentor fitted the situation perfectly and has helped him move his business forward.

Outcome

There is regular contact with the client and he is making good progress.